Engaging undergraduates with podcasting in a business subject

Abstract

This study is based on an investigation into the implications of the use of talkback radio- style podcasts in a final year business subject. The authors contend that face-to-face teaching can be supplemented by such podcasts and prove to be a valuable learning experience among these undergraduate students. Beginning with the objectives of the study, the paper continues with a description of the research methodology before addressing the findings derived from a questionnaire over a semester of podcasting efforts. It concludes with suggestions for other business educators interested in undertaking similar efforts with the intention of contributing towards best practice in the field of academic podcasting.